Sweet but Safe:
Why Village-Made Gud Has No Chemicals or Bleach
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In an era where even sweetness comes with side effects, jaggery (gud) stands tall as one of the purest and most traditional forms of natural sugar in India. But not all jaggery is created equal.
Most of the jaggery you see in markets today is processed, polished, and chemically treated to enhance its color and shelf life. The result? What looks “clean” is actually far from natural.
At The Superfood, we bring you village-made gud from interior Maharashtra, crafted the traditional way — no bleach, no sulphur, no shortcuts. Just slow-boiled sweetness the way your nani used to know it.
Let’s dive into why this earthy sweetener is a safer, healthier choice — and how it differs from commercial jaggery.
🌿 How to Add Flaxseeds to Your Diet
Best way to consume? Ground flaxseeds! Whole seeds pass through the digestive tract undigested.
Simple Daily Uses:
- Add 1-2 tsp to smoothies, yogurt, or oatmeal
- Mix into dough for rotis or pancakes
- Blend into chutneys or energy balls
- Use as an egg replacement in vegan baking (1 tbsp ground flax + 2.5 tbsp water = 1 egg)
⚠️ Always store ground flaxseeds in an airtight container in the fridge to retain freshness.
🌿 The Harsh Truth About
Most Store-Bought Gud
Most factory-made jaggery is treated with:
- Sulphur dioxide (SO₂) to bleach it
- Hydrazine hydrate or sodium formaldehyde sulfoxylate to lighten its color
- Synthetic clarifying agents to give it a uniform texture
While these make jaggery look “cleaner” and more appealing, they also:
- Strip away nutrients
- May irritate the gut and skin
- Can trigger asthma and allergies in sensitive individuals
⚠️ That bright yellow jaggery? It’s likely chemically treated.
💬 What Our Customers Say
“This is the first time I’ve tasted gud that reminds me of my childhood.”
— Anita, Nagpur
“No more sugar for me. I add a spoon of this to my chai daily.”
— Rohit, Delhi
“Love that I can trust what I’m eating — and support women farmers too.”
— Megha
🛒 Ready to Make the Switch?
Sweetness should never come with toxins.
By choosing traditional, village-made gud, you choose not only better health
— but also a return to India’s roots, where food was functional, pure, and made with love.
